As I wrap-up the first half of year three in my business, I could not help but to look at some of the lessons I learnt from the bossbabes around me over the last years. Some are doing amazing things and achieving great success. To be honest, this post is more for me, as a reminder to keep doing what I love doing in hopes for this to be my full-time business one day (*plants dream seed).
Right off the bat, I’ll tell you we don’t accept exposure dollars because WE sell it. Brands and businesses literally pay influencers to promote their product, event or service…. that is influencer marketing.
I notice a pattern that occurs every time I meet a new business owner in Ottawa, or when I visit their store. It’s sad to say: but their Instagram accounts are usually weak, underdeveloped and more of an embarrassment than something they can be proud of. It’s lacking followers, lacking professional or high-quality images, there is usually not enough content, there is no sign of engagement and worse, they are not using a single strategic hashtag to save their life. The reality is that very few businesses in Ottawa do Instagram well, which is why Ottawa Influencers have carved themselves a nice digital home in this city.
For many different reasons, presenting a live TV segment is harder than it seems. Although the spot usually lasts between 4 to 7 minutes, it can take months to plan and loads of hours to coordinate the entire thing. Whether you’re presenting a fashion segment, as I typically do, or promoting a new product, or an upcoming event, the formula is pretty standard. Keeping your nerves calm, remembering your key messages, and nailing your set-up are just a few things to consider. Quite often, people seek my advice and ask me how to put together and present a tv segment. So for everyone’s benefit, I decided to share my tips on the most important things you need to do before you present a TV segment via a blog post!