I notice a pattern that occurs every time I meet a new business owner in Ottawa, or when I visit their store. It’s sad to say: but their Instagram accounts are usually weak, underdeveloped and more of an embarrassment than something they can be proud of. It’s lacking followers, lacking professional or high-quality images, there is usually not enough content, there is no sign of engagement and worse, they are not using a single strategic hashtag to save their life. The reality is that very few businesses in Ottawa do Instagram well, which is why Ottawa Influencers have carved themselves a nice digital home in this city.
For many different reasons, presenting a live TV segment is harder than it seems. Although the spot usually lasts between 4 to 7 minutes, it can take months to plan and loads of hours to coordinate the entire thing. Whether you’re presenting a fashion segment, as I typically do, or promoting a new product, or an upcoming event, the formula is pretty standard. Keeping your nerves calm, remembering your key messages, and nailing your set-up are just a few things to consider. Quite often, people seek my advice and ask me how to put together and present a tv segment. So for everyone’s benefit, I decided to share my tips on the most important things you need to do before you present a TV segment via a blog post!
This pretty much sums it up.
I want to start by saying; this is a very sensitive topic in the blogosphere, or better yet in life. No one likes to talk about money or ask for it, whether it’s in their professional or personal life. I, however, think it’s a sign of immaturity and business amateurity (if that’s a word).
What is the Internet of Things? According to my friend Wikipedia, it’s a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data.
Is your fridge out of milk? Let me add it to your grocery list! Not sure how to clean your coffee maker? Just ask your machine! These are just some of the conveniences you could expect from the Internet of things. The scary thing is that we are almost there, it’s just that the Internet of things would be a global strategy to have everything talking to each other. I mean, we already have smartphones and smart TVs… so this would just mean that all your household appliances would also be.. well …smart!
Because this is a fashion blog, not a tech blog, I have decided to share my predictions of how the ‘Internet of Things’ could potentially affect the fashion industry:
- Cher’s closet will become the norm. It’s a brilliant idea, but why on earth is this not mainstream yet? Whether it’s automated purchases to complete a look, or styling advice based on your schedule of activities, I think getting dressed will become more digital than we think. I also saw this body measurements tool that helps you buy jeans online! Now that is pretty cool!
- Smart jewellery. Wearable technology is already a thing, I know, but I think more of it. For example, I just bought myself a gorgeous lavender and gold Fitbit Charge 2! An all-in-one accessory and watch that will track my health score all while keeping my wrist looking gorgeous. I can also get involved with an online network to keep me motivated and engaged. And what about changing colours? Michael Kors has already released a smartwatch that has an interchangeable face.
- Colour changing makeup. Remember those mood lipsticks from the dollarstore? The colours always seemed to turn into this dusty pink that would stain your lips. Well, I bet there is a fancy brand out there looking at developing a better digital lipstick that would give us a plethora of colours to choose from. Just point at a colour you like and “bam!” instant lipstick change! Have you also seen the nail polishes that change colour based on your temperature? A similar technology could be used for the lipstick I just invented.
- Colour changing clothes. Apparently, the 80’s had all of this figured out. Remember the hypercolour t shirts? Man, I wanted one so bad. I think there would be room here for digital improvements, don’t you?
- Shopaholic budgeting. Yes, I think we can use this technology for good. Maybe if we start tracking more where our money is spent or the cost-per-wear of our clothes, we will be able to make more informed decisions… and waste less! I’ll take a little budget-friendly and eco-conscious with a side of technology, please!
So maybe, my predictions aren’t super riveting, but what can you do?!
Plus, do you really think I would share a million dollar idea on my blog for all my readers to see for free??!! Any smart business woman would say, helz no!