Last Thursday, I was invited to the media preview of The Common, Ottawa’s newest urban fashion stop at 380 Elgin Street. This modern take on city strip mall, finds a new way to gather multiple local shops into one common space: The Common, Le Petit Salon, Morning Owl Coffeehouse and soon-to-be  eclectic eatery.

I had the opportunity to speak with Nader and congratulate him on taking the risk and opening a clothing boutique, a dream we share in common (no pun intended there!). The Ottawa market is tricky, when it comes to high-end boutiques and private labels. Everyone wants them, but are they ready to support them? It’s lovely to browse, but at the end of the day, these shops need sales to survive!

I think Nader is on to something with this collaboration. I admire his out-of-box approach to turn a dream into his new reality. Partnering with other solid businesses, like my favourite coffee shop Morning Owl, should help to minimize the risk and amplify the impact! It offers a unique twist on convenience and cross-promotion of services. Come for a new outfit, and grab a coffee while you do it. It’s a new type of space that welcomes loitering and ultimately your business!

The collection at The Common is a mix of upscale street and urban fashion; a smart selection of threads and kicks for men and women. The space is simplistic and oh-so perfect!

This lovely gentleman prepared me the best cup of coffee I have ever had! It was prepared in an AeroPress, similar to a french press, but it uses pressure and a filter. This offers a full flavoured cup of joe with a smooth and rich texture. So. good. Here is a glimpse inside Le Petit Salon.

And now… pour la piece de resistance!

We had a sneak peak at the graffiti space, which is a work-in-progress and soon-to-be eatery. Rumour has it that this restaurant will be offering a combination of Caribbean and Mediterranean fare. That sounds perfect to me, and I can’t wait to try it!