Did I ever think I was going to start a new business in 2020, during a Pandemic, not really. But I am so excited to introduce you all to my new online business call Wax + Wane Coffee! You can now buy roast-to-order coffee beans online and support a Canadian creator while you do it!
I was invited to taste Batch 49, Second Cup Canada’s newest coffee blend, perfected to suit the Canadian pallet. “Better, not bitter” is their motto and I will admit that I am hooked! The medium brew was full bodied and smooth with no bitter or burnt aftertaste. I did the taste testing with black coffee and it almost reminded me of a light espresso… that good coffee taste we all crave. I could drink this brew without milk, if I had too.
4 tips on how to taste coffee
- Drink it black
- It can’t be too hot
- Take a deep short sniff first
- Slurp it in your mouth to splash it all around your tongue to catch all the flavours
Second Cup is reinventing the experience they offer to their customers by focusing on brewing really good coffee and introducing local fare to the mix. Although Second Cup is a Canadian-owned and a publicly-traded franchise, they truly value their franchisees and have gone through great length to focus on local when possible. Recently in Ottawa, all 20 Second Cup locations replaced their food with fresh daily-baked goods from Orleans Bakery! Yum!
Second Cup also offers a full-service mobile app and rewards program… just like its competitors (hint hint)
A trip down memory lane- I remember loitering at Second Cup inside Eglinton Station on Fridays after school. It’s where most of the high-school gal gossip would “brew”, but most of all where we got to connect with each other and hang out in our “civies” (a.k.a. normal streetwear or non-uniform clothes!). Then in University, I’d grab my Second Cup before every 7-10 business class to stay awake. Second Cup has been a huge part of my life, and I am sure it’s the same for you too!
If you know me, you know that I am happy to support Canadian when and where I can. I urge you to give Second Cup a second chance! And if you do, please let me know! I would love to hear your thoughts.