I
know we are all getting tired of the terms vlogger, blogger, influencer,
content creator, tastemaker, but get used to it. Whether you like it or not,
influencer marketing is on the rise and it’s here to stay.
With the evolving industry title, the landscape too has drastically changed over time. I can say this, because I have been involved in it now for over 5 years. As I plan for my next move in my career as an influencer, I can’t help but to think about the future of this industry.
In
this post, I share some of my predictions for future trends in influencer
marketing, and also provide sound advice for influencers and brands who want to
survive in this new market.
Right off the bat, I’ll tell you we don’t accept exposure dollars because WE sell it. Brands and businesses literally pay influencers to promote their product, event or service…. that is influencer marketing.
Have you seen them? #NordstromOTT has been blasting photos all over social media, and we, 7 Ottawa Fashion Bloggers, were lucky to take part it in all!
Who are this year’s Ottawa Fashion Bloggers rocking Nordstrom Spring Style?
Aya Hamed
Carolynn Lacasse
Alyssa Beltempo
Erin Elizabeth
Katrina Turnbull
me!
Katherine Tran
A few cold weeks ago, Nordstrom Ottawa organized a lovely Sunday morning complete with food, fashion, a flower wall and lots of photos! They greeted us with open arms, fed our bellys until we were full, beautified our faces and graciously draped us in the most wonderful clothes and accessories. Even though I did not get to keep my outfit, the chance to walk around and say “pass me those Karen Walker sunglasses” and “oh, that Chloe bag will work” and “I’ll get those Manolos in a size 9 please”… was enough of a remarkable experience.
I love when brands go the extra mile to make you feel special. My dressing room had everything waiting for me, and all in my size! Can you image? I had a quick chat with my stylist and BAM! it was gorgeously laid out for me with matching shoes too! A girly-girl’s dream come true!
