Last year, around the same time, I had the privilege of attending the media preview for the first Simons opening in the area. The Simons Gatineau store opened in Les Promenades Gatineau on August 14, 2015, and I remember being told to stay tuned, because Ottawa was getting a store in August 2016. One full year later, and here we are! I can’t believe how fast time flies. The Simons store in CF Rideau Centre opens this Thursday, August 11, 2016!
The space is gargantuan, about 104,000 square feet! Like, you WILL 100%, most definitely get lost on the 4th and 3rd floor of the Rideau Centre (and you should!). Remember the old theatre?… there! The store is perfectly laid out, and includes the signature Simons price-point “mix & matching” merchandising strategy. There is no discrimination here, this shopper knows what she wants and can confidently style herself in a unique way.
“Oh fun! This $3000 purse will go great with my $40 jacket”
We had a chance to meet Peter Simons again, who does a lovely job of teaching us fashion bloggers the strategy behind maintaining a large private Canadian company, keeping the passion alive after 180 years of business, the thrilling ride of merchandising and buying, how to remain socially responsible and predicting trends coming out of the European fashion scene. He has a wealth of fashion knowledge and I feel like a sponge when he talks. (PS- feminine Parisian style is making a comeback, but this time it’s your own interpretation. No cookie cutter moulds for you to follow… so put some thought into it, would you?).
I did manage to snap a few photos, but focused on live video this time, to give you the full experience. You can check out the videos on facebook and twitter!
— Chantal Sarkisian (@TheChantsy) August 9, 2016