Bloggers & Businesses: Ways we can work together

Some of you know that I am a Marketing and Communications professional and am immersed in the Ottawa Networking scene. I love supporting small businesses and only want to see them thrive. What kills me though, is when small business owners are not fully taking advantage of modern opportunities to do business. Specifically, I have noted that Ottawa businesses are skeptical of working with bloggers and have no clue what we do, or what to do with us.  After a few times of having to explain myself and the value of my services, I felt compelled to write a post and help these fellow business owners learn about different roles bloggers can play. I want to show that bloggers are flexible, affordable and are a crucial aspect of getting businesses more exposure online.

Oh, you’re a blogger? What exactly is a blogger?

I am an entrepreneur, just like you! As a digital strategist, I have the knowledge and experience that helps me promote myself (or your stuff!) online. I know how to take advantage of the web and leverage the power of social media to get (your stuff!) noticed (Instagram, Facebook and Twitter). Think of a blogger as an independent and modern day journalist.

I love to write and share my compelling stories online. In fact, I get paid to write these stories! I am creative, strategic and know how to integrate your products in my everyday life. I am not a model or magazine, I am a stylist which mean I have a voice and will want to choose what I promote. I have loads of people who follow me because they like my style and can relate to my lifestyle. When I talk about new products, ones that I love and endorse, odds are they will like them too! I can offer you a truly targeted audience, which is why it’s crucial that your product is a good fit.

Bloggers offer a new way of advertising; but good bloggers have the skill to do it softly and remain authentic. Bloggers can also be called influencers or brand ambassadors.

I can’t afford it.

Never assume that everything is too expensive. Again, like you, bloggers are running a business and offer a variety of services that can accommodate your budget. Just remember to offer a fair exchange; whether it’s in the form of product or payment.

Also remember that each blogger will have different prices based on their audience size, desire, experience and availability. You will pay more if a blogger has a large following, is not crazy about your product, has been in the game for a while and is extremely busy with bigger fish to fry.

How do I work with you? What services do you offer?

Again, prices may vary from blogger to blogger, but generally, here is what you can expect:

  • Event promotion (FREE)- You can invite bloggers to your event and comp their ticket in exchange for a blog post before or after the event.
  • PR event ($/$$)- You can host an intimate event, exclusively for bloggers, and  have the opportunity to talk about your new business venture or product that you are promoting. Typically, this involves a meal and gift to encourage the bloggers to write about your initiatives.
  • Product reviews (FREE/$)- You can give a blogger free products to review. Only do this if you want authentic and honest feedback for your products.
  • Banner ads ($/$$)- You can pay a blogger to advertise your product or business on their blog.
  • Newsletter or Social Media Mentions ($/$$)- You can pay the blogger to post your product on their newsletter or social media channels like Instagram Facebook Twitter Fitbay Pinterest YouTube, and  LinkedIn.
  • Sponsored blog posts ($$)- Writing takes time, so it will cost more money for a blogger to write about your product. If you want nice photos of your product integrated in the bloggers lifestyle, this may also come at a cost.
  • Brand ambassador ($$$)- Building a longstanding relationship with a blogger and having them represent your brand or use your product exclusively (includes being a spokesperson or doing TV appearances or hosting an event around the blogger).
  • Coaching ($$$$)- Business coaching is your one-on-one opportunity to work with a blogger and learn about digital strategy, marketing and how to blog for your own business.

If you have any more questions, I am happy to answer. Leave them in the comments bellow.

XOX Chantsy

PS- Stay tuned for my “9 Ways to illustrate your brand story: Instagram Workshop” for small business. I’ll be launching this in mid April and I can’t wait!

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ambiSHEous- A Business Workshop for OttawaTeen Girls

AMBISHEOUS Ottawa EventIf only this existed when I was a young girl… I have always been an entrepreneur. My father came to Canada from Armenia and built his business from the ground up, with literally nothing. Growing up, we didn’t have much money, so we learned to be very frugal, creative, resourceful and entrepreneurial. I was dressed head-to-toe in second hand hand-me-downs. We used to make our own Barbie clothes and cardboard Barbie houses. We would have annual garage sales and lemonade stands and I used to sell stickers at recess in elementary school (until they banned it! haha).
I got my first job in grade 9 at a Mom and Pop hardware store, where I worked to the bone and paid for everything myself. I juggled school, Army cadets, a part-time babysitting gig and my social life (duh!). I was a busy kid then, and I am a busy gal now!

If you know any teen girl in the Ottawa area that has entrepreneurial spirit, check out ambiSHEous. It’s full day business workshop built by awesome business women in Ottawa who will be mentoring and coaching participants. I could not attend myself, so I sponsored a ticket… and you should too!

ambiSHEous is for girls who want to pave their own way and make an impact in the world.

Start Smart: Summer Workshop for World-Changing Girls (age 10-14)

This two-day hands-on interactive workshop takes participants step-by-step through the process of planning a socially responsible small business or social-profit enterprise. Building on the fundamentals of financial literacy, we’ll cover the practical aspects of business, offer girls the opportunity to take ownership over their ideas, and empower them to take initiative.

August 18-19, 2015
9:00 am – 4:00 pm
150 Elgin St.
$95 + HST

Lunch & snacks included.
Limited spaces available.
Participants are encouraged to bring laptops if possible.

To register for this awesome event visit!

Get Social with ambiSHEous!

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