For many different reasons, presenting a live TV segment is harder than it seems. Although the spot usually lasts between 4 to 7 minutes, it can take months to plan and loads of hours to coordinate the entire thing. Whether you’re presenting a fashion segment, as I typically do, or promoting a new product, or an upcoming event, the formula is pretty standard. Keeping your nerves calm, remembering your key messages, and nailing your set-up are just a few things to consider. Quite often, people seek my advice and ask me how to put together and present a tv segment. So for everyone’s benefit, I decided to share my tips on the most important things you need to do before you present a TV segment via a blog post!