Winter Fashion Street Style Looks- Vintage Fur

I just can’t even… Every time I look at these bright photos, I forget that it’s winter and that we have 50+ cm of snow piled up on the streets.

Amy Symes and I planned this impromptu winter fashion street style session last weekend, at a few different spots in Ottawa. Something I have been meaning to tick off the old “to-do” list. I was so happy to work with her. I have known Amy for just over a year and love her bright, beautiful and crisp photography style. She was a trooper to do this in the cold and managed to stay friends with me, despite her frozen fingers. I, on the other hand was warm! That’s right, my friends… no suffering here! That was the goal of this winter fashion shoot. Some practical styling tips for a true Canadian fashionista, unlike what exists online.

In this photo, I am wearing my favourite pompom tuque from Shepherds, my vintage fur coat and Tory Burch fur boots from The Clothes Secret, black leather gloves from Simons, my bright blue Marc Jacobs back pack from Fashion United, and black leggings from Amazon!

Stay tuned for two more looks from the Winter Fashion Street Style Looks series!

Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy Symes Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy Symes Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy SymesChantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy SymesChantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy Symes Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy SymesChantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy Symes  Chantal Sarkisian Mode Xlusive Winter Fashion Ottawa fashion blog Ottawa Street Style Amy Symes

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Bloggers & Businesses: Ways we can work together

Some of you know that I am a Marketing and Communications professional and am immersed in the Ottawa Networking scene. I love supporting small businesses and only want to see them thrive. What kills me though, is when small business owners are not fully taking advantage of modern opportunities to do business. Specifically, I have noted that Ottawa businesses are skeptical of working with bloggers and have no clue what we do, or what to do with us.  After a few times of having to explain myself and the value of my services, I felt compelled to write a post and help these fellow business owners learn about different roles bloggers can play. I want to show that bloggers are flexible, affordable and are a crucial aspect of getting businesses more exposure online.

Oh, you’re a blogger? What exactly is a blogger?

I am an entrepreneur, just like you! As a digital strategist, I have the knowledge and experience that helps me promote myself (or your stuff!) online. I know how to take advantage of the web and leverage the power of social media to get (your stuff!) noticed (Instagram, Facebook and Twitter). Think of a blogger as an independent and modern day journalist.

I love to write and share my compelling stories online. In fact, I get paid to write these stories! I am creative, strategic and know how to integrate your products in my everyday life. I am not a model or magazine, I am a stylist which mean I have a voice and will want to choose what I promote. I have loads of people who follow me because they like my style and can relate to my lifestyle. When I talk about new products, ones that I love and endorse, odds are they will like them too! I can offer you a truly targeted audience, which is why it’s crucial that your product is a good fit.

Bloggers offer a new way of advertising; but good bloggers have the skill to do it softly and remain authentic. Bloggers can also be called influencers or brand ambassadors.

I can’t afford it.

Never assume that everything is too expensive. Again, like you, bloggers are running a business and offer a variety of services that can accommodate your budget. Just remember to offer a fair exchange; whether it’s in the form of product or payment.

Also remember that each blogger will have different prices based on their audience size, desire, experience and availability. You will pay more if a blogger has a large following, is not crazy about your product, has been in the game for a while and is extremely busy with bigger fish to fry.

How do I work with you? What services do you offer?

Again, prices may vary from blogger to blogger, but generally, here is what you can expect:

  • Event promotion (FREE)- You can invite bloggers to your event and comp their ticket in exchange for a blog post before or after the event.
  • PR event ($/$$)- You can host an intimate event, exclusively for bloggers, and  have the opportunity to talk about your new business venture or product that you are promoting. Typically, this involves a meal and gift to encourage the bloggers to write about your initiatives.
  • Product reviews (FREE/$)- You can give a blogger free products to review. Only do this if you want authentic and honest feedback for your products.
  • Banner ads ($/$$)- You can pay a blogger to advertise your product or business on their blog.
  • Newsletter or Social Media Mentions ($/$$)- You can pay the blogger to post your product on their newsletter or social media channels like Instagram Facebook Twitter Fitbay Pinterest YouTube, and  LinkedIn.
  • Sponsored blog posts ($$)- Writing takes time, so it will cost more money for a blogger to write about your product. If you want nice photos of your product integrated in the bloggers lifestyle, this may also come at a cost.
  • Brand ambassador ($$$)- Building a longstanding relationship with a blogger and having them represent your brand or use your product exclusively (includes being a spokesperson or doing TV appearances or hosting an event around the blogger).
  • Coaching ($$$$)- Business coaching is your one-on-one opportunity to work with a blogger and learn about digital strategy, marketing and how to blog for your own business.

If you have any more questions, I am happy to answer. Leave them in the comments bellow.

XOX Chantsy

PS- Stay tuned for my “9 Ways to illustrate your brand story: Instagram Workshop” for small business. I’ll be launching this in mid April and I can’t wait!

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What to wear: Holiday Family Photos

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I wanted to take a moment to wish you all, my dear gorgeous readers, a Merry Christmas and Happy New Year!

I am so in love with these photos we did for Christmas, with Kristy Chapman. You would have already seen my holiday outfit post on “Festive Fashion“, but in these post I am sharing the family pics. But as you can see, the main focus in these pictures is my brand new kitchen, although renovated by my husband almost one year ago.

I know that figuring out the “family outfit” can be somewhat of a challenge. It’s a fine balance between not too matchy matchy, and well coordinated to get a cohesive look. This year’s theme was “Plaid”… and funny hats! Last year we went with “Canadian Tuxedo”. Awe, Victor is so much  younger in that pic (sorry, mommy moment).

Here are some great tips on organizing a family photo shoot.

 

 

 

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Confessions of an Ottawa blogger

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I don’t know about you, but I love a good secret. So today, I am sharing a fun post, featuring my fellow Ottawa bloggers! I asked them to share a little secret and make a confession! Let’s see what they had to say…

“Every time I travel, I treat myself to a designer splurge purchase that I usually budget for. I bought a limited edition Hermès scarf at Harrod’s after having too much champagne at lunch that was a total impulse buy. I’m too ashamed to say how much it cost. I was overcome with guilt, especially after my husband gave me the stink eye for the rest of the afternoon that I returned it about an hour later. The salesperson who helped me looked at me like I was a piece of garbage. LOL! Lesson learned: do not shop while under the influence.” Dominique www.styledomination.com

“I always say I’m going to make my pay checks last and that I won’t spend any extra money on clothing or accessories unless I need it! Or that I’ll re-wear what I already have. But every time I get paid I seem to forget my promise to myself and I wind up buying pieces that leave me eating Cheerios for almost every meal! Oops 🙈” – Alexa www.thepolishedpretties.com

“I don’t tell my fiancé what I spend on clothing, makeup, etc. And when he does ask I either tell him “it was on sale” or “it was only $20!” Boys just don’t understand these things! Lol” – Jenn www.loafersandpolish.com

“I buy a white t shirt almost every time I shop.” -Jane www.dalybeauty.ca

“I plan my vacation outfits in advance but am often up super late packing at the last minute. One time, I pulled an all nighter before my morning flight just picking out damn clothes!” -Amanda www.acoest1984.com

“Everytime I go out shopping I need to remind myself over and over again “no, I don’t need another LBD or other black clothing item” otherwise I’m sure my entire wardrobe would be black clothes with colorful accessories and shoes.” – Stephanie www.stephaniewhite.style

“I love fashion but I’m addicted to yoga pants. I probably have 30 pairs, maybe more. I’ve got long ones, short ones, 80s stirrups, black, turquoise, mesh, neon pink, graffiti, the Williamsburg Bridge, mountains… I even have a pair with the solar system. I love to wear them to work out or to think about working out (#NetflixAndChill).” -Amy www.amyin613.com

“I have one too many items in my closet with tags still on them that I’ve never worn. Some have been in there so long, I can’t even picture myself ever wearing them now. I should probably be trying to sell them :S” -Coralie www.coraliescloset.com

“I am addicted to sunglasses. Every time I go shopping I am looking at the sunglass section and usually walking out with a pair…or three! I have a drawer dedicated to all my sunglasses…..I think I need an intervention!” -Kay www.countrymeetcity.wordpress.com

Ok, so I guess now you are waiting for mine… I have a few!

I am a true shopaholic. I have taken over 2.5 closets in my house and have 2 chest of drawers literally bursting at the seams. I am never satisfied with the amount of clothes, bags and shoes I own and I simply want more of everything! I am an emotional shopper. Lately, I have been on a rampage, and it needs to stop. I will definitely consider this for my 2016 New Years Resolution (coming soon!). But most of all, I am tired. I am tired of looking for room to stash all my stuff!

Also, this quote is 100% accurate depiction of my life.

MY GREATEST FEAR IS THAT WHEN I DIE MY HUSBAND WILL SELL MY STUFF FOR WHAT I TOLD HIM THEY COST

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